What We Offer
The U.S. Ice Carving Championships Turns One Day of Live Entertainment Into 90 Days of Measurable Shopper Engagement
The U.S. Ice Carving Championships transform competitive ice carving into a powerful retail activation platform—bringing consumers, brands, and communities together through live entertainment, product sampling, digital engagement, and extended marketing campaigns.
Imagine turning a single-day community event into 90 days of measurable shopper engagement, first-party data collection, product sampling, and incremental sales. That's exactly what the U.S. Ice Carving Championships were designed to do.
The U.S. Ice Carving Championships transform live entertainment into a measurable retail sales activation.
Digital Integration
QR voting → Website → Data Capture
As guests vote for their favorite ice sculptor using QR codes, they seamlessly enter a digital engagement campaign that drives traffic to your website, delivers promotional content, and—with consumer consent—captures first-party data for future marketing.
How It Works
Entertainment → Sampling → Promotions
A head-to-head championship competition attracts shoppers, extends dwell time, and creates a high-energy gathering place where participating consumer brands engage guests through product sampling, exclusive promotions, digital coupons, and in-store offers.
Extended Marketing
90-day campaign
The experience doesn't end when the carving is complete. A coordinated 90-day programmatic advertising campaign reinforces participating brands, retargets engaged consumers, and extends the event's impact well beyond event day.
Business Outcome
Sales, Traffic, Engagement
The result is a turnkey activation that combines live entertainment, measurable consumer engagement, retailer traffic, brand sampling, digital marketing, and sustained sales momentum.
Why Consumer Products? Why Now?
Rising fuel, grocery, and everyday living costs are forcing consumers to make difficult spending decisions. As transportation and operating expenses increase, brands and retailers face growing pressure to maintain consumer engagement and sales momentum.
The U.S. Ice Carving Championship is designed to help consumers and brands respond to these economic challenges. Consumers receive meaningful savings and promotional offers on everyday products, while presenting sponsors and participating consumer brands benefit from increased visibility, engagement, community goodwill, and increased sales activity.